The biggest challenge to humanity is


Inequality amongst people
Inequality in access to resources
Inequality in access to opportunities

Bridging inequality by
designing impact

Designing for communities, solutions & ecosystems

Why impact

Our Approach

After many years of experience in the sector, we have repositioned our purpose to “designing impact” (from previous “design for impact”) as we see enough innovation and existing design solutions across India where we don’t see the need to reinvent the wheel every time. We believe the design can play a role of “facilitator” or “enabler” to solutions and can facilitate ideas or innovative tools to be more market or community ready. Hence, we rather shape or design the impact an organization or solution intends to make in our ecosystem.

The current biggest challenge our design approach is facing is not the solutions or ideas we create but how design can inspire or influence socio-cultural behavior to adopt solutions. Given the complexity and diversity of communities in India, the social problems are far more complex to be resolved. It requires a multi-disciplinary approach to ideas and to influence people to change their mind-set and behavior to scale a solution. Designing for a billion market has been one of our lessons shared here.

We approach our impact criteria broadly under four areas that influences our design thinking:

Social Relevance

It is not just about social impact but also if the solution or approach is socially relevant to the target community/ audience.

Economic Sustainability

Economic scalability and growth can be endless as profits and the larger inequality challenges in the world stems from the limitless idea of profits or economic growth that has negative impact on other areas (society, ecology). Sustainability of economic growth is a much needed criteria.

Ecological balance

Ecological preservation and conservation might require a different approach, however, impact sector and commercial sector are obligated to maintain a balance of resources they extract from nature, to put it back safely. A balance of ecology is an important step to support growth and development.

Cultural Contextualisation

With global changes in cultural practices, ideas and values, it is not just important to preserve and conserve it but also to contextualise culture for younger generations.

Impact Centric Design

Humans need to increasingly assess the impact of its business, product or service. Not just on it’s “target customers” but also the environment and wider stakeholders involved in the creation, production and consumption of new ideas, products or services.
Impact centric design looks at a paradigm shift in using design as a thinking and execution tool beyond human-centric approach. In a hyper-connected world, impact of design and innovation is not just on humans but also on larger ecosystems of economy, society, ecology and culture.
We need to assess our tools of design not just to solve a problem or create solutions but to understand and contextualise the impact of new ideas and innovation.
We would continue to share the impact centric design approach through our work and externally to our audience. Given the current global changes, the need to look at impact of a project or organization beyond a limited scope is important and has an effect of inter-connectedness across regions or sectors.