Bridging inequality by
Designing for communities, solutions & ecosystems
After 4 years in the sector, we have repositioned our purpose to “designing impact” (from previous design for impact) as we see enough innovation and existing design solutions across India where we don’t see the need to reinvent the wheel every time. We believe the design can play a role of “facilitator” or “enabler” to solutions and can facilitate ideas or innovative tools to be more market or community ready. Hence, we rather shape or design the impact an organization or solution intends to make in our ecosystem.
The current biggest challenge our design approach is facing is not the solutions or ideas we create but how design can inspire or influence socio-cultural behavior to adopt solutions. Given the complexity and diversity of communities in India, the social problems are far more complex to be resolved. It requires a multi-disciplinary approach to ideas and to influence people to change their mind-set and behavior to scale a solution.
Humans need to increasingly assess the impact of its business, product or service. Not just on its “target customers” but also the environment and wider stakeholders involved in the creation, production and consumption of new ideas, products or services.
Impact centric design looks at a paradigm shift in using design as a thinking and execution tool beyond human-centric approach. In a hyper-connected world, impact of design and innovation is not just on humans but also on larger ecosystems of economy, society, ecology and culture.
We need to assess our tools of design not just to solve a problem or create solutions but to understand and contextualise the impact of new ideas and innovation.
The social sector is not different from the commercial sector, people in poverty or less privileged background don’t want solutions that are exclusively designed for the poor. They are aspirational, hungry for progress, demand equal access to resources and opportunities which the privileged, elite enjoys in India.
The need to brand and market solutions, products & services in the social sector has to be as competitive (if not more) as the commercial sector. The non-profit services or solutions need to be branded and communicated more effectively for adoption, funding and scaling impact. The funding ecosystem is limited for many credible organizations to sustainably grow with a funding pipeline that allow them to have the breadth and depth of impact. Hence, branding the organization/ project with a consistent, authentic story with a creative, imaginative and effective outreach is imperative.