Cultural sector & Creative Industry

Strategic consulting and training programs


We strongly advocate of equipping the younger population entering the cultural sector and business, organisations, non-profits in creative industry with digital skills and digitisation in India.

The Indian cultural sector and creative industry (and allied sectors/ industries) combined is the second largest employer/ livelihood source for Indians after agriculture.

Indian creative industry and cultural sector has the potential to grow and we offer our services in the following areas:

  • - Research & consulting : Ecosystem centric, sector focused
  • - Skills training : Marketing, brand building, digitisation and digital marketing
  • - Cultural and creative entrepreneurship workshops

Indian Cultural Sector

The cultural sector overlaps with the creative industry but differentiates itself as the sector operates at smaller scale in comparison to industry scale.

Cultural sector covers the following categories:

  • - Visual arts
  • - Performing arts (Music, Dance, Theatre)
  • - Film (non-commercial)
  • - Literature
  • - Heritage
  • - Indigenous Craft
    • The cultural sector in India employs and provide livelihood to large population of skilled professionals, labour to unskilled labour formally and informally in the sector. The Indian performing arts industry alone is estimated to reach 4.2 billion US dollars in market size by 2018. As the young population in India enter the cultural sector every year, there is lack of skills training, capacity support, digital skills and business development training or cultural entrepreneurship support. The Indian cultural sector has not prioritised digital and business skills as a top priority like other sectors. This has led to lack of cultural professionals that can support organisations to grow in revenue and develop larger audience base.

Indian Creative Industry

The Indian creative industry is generally recognized as media and entertainment industry with market size estimated at 31 billion US dollars by 2020 which comprises of film industry, television, radio & music, animation & gaming, print & digital media, books. But the creative industry also includes high growth sectors such as design, gems & jewellery, textiles, apparel & handicraft which are billion dollar revenues in domestic and export market. Creative industry typically covers companies, businesses and sectors that involves creative skills as core business proposition and operates at a larger scale. It employs directly 14% of India’s workforce with a large number of professionals across skill levels, and indirectly employs skilled and unskilled labour force with an estimate of approximately 200 million Indians considered under the Indian creative industry. Creative economy in India is a thriving example of opportunities of growth in India. The Indian government has not yet recognised creative industry as a priority sector to shape policies that pushes growth and provide capacity support to the Indian creative industry. Indian young professionals that enter the creative industry although participate in the digital economy but lack digital and marketing skills to build businesses or projects in the creative industry. Indian creative talent also need training and support in exploring creative entrepreneurship to leverage and create more opportunities for the booming industry.
Collaborative Community will continue to engage the sector through its services, programs, workshops and collaborations. As part of our criteria of impact in social, economic, ecological and cultural domain, cultural contextualization plays an important role. As India continues to grow and modernize with the global economy, it is losing socio-cultural practices, ideas and values that has a universal application. It is imperative that we not just preserve the sector but also contextualize to make it more relevant to sustain the cultural sector and the creative industry for future.

Why Cultural sector & Creative Industry?