Muskan Foundation works with people, especially children suffering with multiple disabilities in Mumbai, Maharashtra. The foundation looks at holistic education with life skills for these underprivileged children. The foundation was looking at a complete re-branding of the organization with standardization of brand, design and communication that can help the organization to spearhead their fund raising activities more sharply.
We created a clear brand and design strategy based on the organizations’ vision, approach and roadmap of impact. This led to the new brand identity, which was adapted across mediums of communication, marketing and school activities. The website was redesigned with new visual communication elements that also led us to standardize the brand and design approach in the form of a brand manual to support their communication and fund raising teams.