Education, Branding, Visual communication, Brand standardization, Website, Brand strategy, Digital strategy, Design strategy Poorna Kaksha…
Michael & Susan Dell Foundation (MSDF) India education wanted to create a showcase report on its learning assessment program called Continuous and Comprehensive Evaluation (CCE) Program, with their investees, Bodh Shiksha Samiti (BSS) and Learning Links Foundation (LLF) in their respective focus states (Rajasthan, Himachal Pradesh, Jharkhand & Gujrat). The book had to capture a compelling story about the importance of CCE learning programs and its outcome that can be a convincing case for the government and other stakeholders in education to adopt for scale in India.
The outcome was a fresh and creative approach to technical reporting of an education program with a compelling case for the stakeholders to engage with the book. The design language, content structure and overall narrative were seamless. We managed to create a unique identity for CCE program that was extended to a deck of postcards and has potential to be used in future marketing and communication collaterals.
We also created two films with our film partner, focusing on both investees, BSS & LLF’s respective work in CCE program. The short film was captured the essence of the program, the unique approach, the impact and a compelling story of each investee’s work in their respective regions.