Mandala Apparels : Sustainable Social Enterprise

Apparel & Furnishing, Sustainable clothing, Branding, Brand Strategy, Brand management, Design standardization, Communication, Retail strategy, Consulting, Sustainability business, Sustainability brand

Mandala Apparels (earlier named as Caos Apparels) is an export company catering to global markets with sustainable clothing and home furnishing products. The company raised impact investment by Aavishkaar fund and considered a rebranding exercise integrating all communication collaterals and brand standardization. The export house has social impact criteria of proving employment opportunities to women, ecological impact by sourcing only organic cotton and producing sustainable/ eco-friendly apparel for markets outside India.

Mandala apparels was rebranded with a clear brand strategy, standardization of brand and design language, website redesign and communication. The brand strategy to design had an approach towards a “holistic” and sustainable outlook towards design. The design language, the brand look and feel brought elements of eco-friendly, fiber to apparel product and ethics in their company’s brand and communication. The brand identity and its marketing approach looks at reflecting its core values of sustainability in terms of impact in social, ecological, economic and cultural context. The intent is extend all marketing channels that reflect and engage its target audience based on the company’s core values.  The new website can be viewed here:

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