Craft, Livelihood, International Event, Dialogue, Culture, Arts, workshops Samaanata, an international event of Indo-Australian dialogue…
Re-branding, brand strategy, design, brand standardization, visual communication, digital strategy
Australia India Youth Dialogue (AIYD) is a non-profit organization, that has become the most prominent platform for bilateral relationships between young leaders from Australia and India. AIYD in its sixth edition saw the need of re-branding and standardize AIYD brand in both countries. The project scope was research, brand strategy, re-branding, new design language, visual communication, website UI and brand standardization.
The new AIYD brand was launched at the 2017 dialogue event held in Australia that showcased its new brand language across all mediums of outreach, event and communication. The brand standardization was documented under the brand manual. A cohesive digital and content strategy was formulated in alignment to the brand strategy.