Nightingales Medical Trust (NMT) is one of the most credible non-profits for eldercare specializing in holistic healthcare with social integration approach. The Trust wanted to build a larger communication campaign on Alzheimer’s awareness and senior citizen engagement. The non-profit had never previously initiated any outreach, advocacy or external communication.
To align the core team, a two day workshop on communication and design thinking was conducted for the organization. Based on an overall strategy for the campaign, a series of communication collateral were created (print and digital). The collaterals included emailer, billboards, campaign cards, flyers, brochure and digital campaign creatives.